Årjäng
Together with project owner Essman Energy, we created a brand to meet local residents, politicians and other stakeholders in Takenehöjden (Årjäng) where the park of 14 wind turbines is planned. The name was briefly Vindpark Takenehöjden. Presenting a project such as Takenehöjden Wind Farm with rigor and elaborate materials made those affected quickly gain a relationship with and opinion about both the project and the project owner. This was something that was not least noticed at consultation meetings and other meetings. We carried out a process in which we looked at aspects such as the state of the policy, what was important for residents in the area and what conditions existed for incentives and participation. In addition to the brand itself, the work resulted in devices such as invitations, advertisements, brochure/leaflets, posters and virtual panoramic screens with visualizations.
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